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Apologizing for using AI-generated image looks like the new sport for public relations managers in 2024 🤣 :

- Wacom: https://nitter.net/wacom/status/1744814055137919388#m

- Magic: The Gathering: https://nitter.net/wizards_magic/status/1744056808254173447#m

Src on this discussion: https://mastodon.gamedev.place/@lritter/111730964394827333

#ai #wacom #magicthegathering #pr

Leonard Ritter

2024-01-10 09:33:37


<a few weeks ago>

PR guy at wacom: Fuck. FUCK FUCK FUCK! This whole AI shit is worrying budding artists so much, they're giving up on their careers! Our tablet sales are tanking! This AI craze is doing nothing for us! What a lemon! Unless... hmm! What if if we used it to generate ad illustrations? We could cut costs and at least squeeze *some* lemonade from this...

<a little bit later>

PR guy: oh no


#AI #MagicTheGathering #wacom #pr
Lunar 🛸 ♾
Lunar 🛸 ♾  
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Hmm, calling them 'apologies' is VERY generous. These are weaselly as heck.
David Revoy
David Revoy  
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@lunarloony Haha, yes, "apologies" as in PR jargon, so, "not our fault", "a third party", "the new external intern", "a vendor", "we checked with our expert", etc... ... 😆
@Lunar 🛸 ♾
François L.
François L.  
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Are those apologies AI-generated ? :blobcatgiggle:
David Revoy
David Revoy  
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@francois6po I think that would be hilarious.
@François L.
Fabian 🏳️‍🌈 :blobcatlul:
Fabian 🏳️‍🌈 :blobcatlul:  
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Wacom .... gee. Given that they are a "Physical World to Digital World"-Interface providing company, they are the ones who lose on all fronts with AI generated content.
They should have a company wide rule, everyone have to agree with, to not make use of AI to generate images or texts.
David Revoy
David Revoy  
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@fabiscafe Sure, the PR team might get a special meeting after a shitstorm like that, and it might push them to double check later.
Maybe this AI generated images danger will create a new work for companies: Expert in Authenticity of Digital Creation. I should probably try to apply with requesting a big salary. 😋
@Fabian 🏳️‍🌈 :blobcatlul:
Jaime Herazo
Jaime Herazo  
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It's always somebody else's fault, isn't it?
David Revoy
David Revoy  
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@jherazob This is the 101 of the PR manual. 😂 Always good enough to fool the one who trusts all the words of the brands, the "loyals" (are they many nowadays?).
@Jaime Herazo
JesseTong
JesseTong  
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That isn't apology, that's the same of many cases of testing controversial things than back down when things didn't go well.
David Revoy
David Revoy  
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@natsume_shokogami True, I was refering to "apologyzing" as in PR jargon. (so not apologyzing, puting the fault on someone else, not us, we couldn't know, etc...). I wanted to keep my toot short 😉
@JesseTong
JesseTong
JesseTong  
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As an actual student learning a bit about AIs, I actually concern about techbros and those fame-seeking "journalists" and some AI-skeptics (not all, many are actually reasonable) using AI as a buzzwords.

AIs aren't truling a thing now, it's just the aim for machine/learning developers, and there are lots of deep learning models with different types, learning methods, purposes, training models, outputs,...

This entry was edited (8 months ago)
JesseTong
JesseTong  
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And maybe you don't need to agree with me, but I think we need to give normal people rather than corporations to controls and use the models, since like what they have done to destroy the public domain and free/open culture, those LLMs and stable diffusion models is just another ways capitialism is trying to exploit us. Those models don't have fault like some people thinks, it's our unrestrained capitalism.
#capitalism #unrestrainedcapitalism
#Capitalism #unrestrainedcapitalism
Thomas Frans 🇺🇦
Thomas Frans 🇺🇦  
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Somehow I expected Wacom to be better. I've heard good things about them and now they also join the AI hype. Hopefully this was a one-off honest mistake.
David Revoy
David Revoy  
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@thomy2000 Saying they are joining the AI hype is probably a big stretch here. On the Nitter thread about them user Megan say the picture was part of an Adobe Stock profile that got suspended and link to a Tik Tok video but this one shows the catalog with a lot of iteration of AI dragons, cars, etc...
So, their graphist only used the built-in photoshop Stock image to purchase a cute dragon and call it a day. A mistake, but not a frontal pro AI move, imo.
@Thomas Frans 🇺🇦
El Dado Inquieto
El Dado Inquieto  
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They really don't know how to manage their PR 🤔 😅
Steven Capobianco
Steven Capobianco  
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So they expect us to believe someone over at Wacom saw this and thought “yeah, looks legit”
An AI dragon from Wacom’s Lunar New Year ad. Notably, the tail looks severely disjointed.
David Revoy
David Revoy  
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@stevencworlds Hey, yes, I saw it, we discuss it on the discussion I linked at the end of my post here 😉
@Steven Capobianco
Linebyline
Linebyline  
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I think the folks in the Wacom thread had the right idea: Why didn't they just hire artists to make the art? And that should go double for Wizards, which (from what I'd read a few years back) used to have a good reputation for being a great company for artists to work with.

Ah well, no vulture capitalist can resist the siren song of the AIpocalypse. Wringing money out of industries until they're destroyed and making sure someone else is holding the bag is kind of their whole thing.

Karna Samarium
Karna Samarium  
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Wacom should make a new product for these "Ai ArTiSt"

A Keyboard.

Inara :therian:
Inara :therian:  
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the nitter instances refuse to connect
David Revoy
David Revoy  
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@Kazhumazu Hey, unfortunately, X broke all the last possible methods Nitter could display account or posts, or threads. It's recent, read https://nitter.cz/

Nitter is over

nitter.cz
@Inara :therian:
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