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Too bad you didn't add any verifiable links, or sources to your post.

I think I've already written that in a comment .... 🤔

It seems it is already a tradition:

2016
https://www.jpost.com/Israel-News/Masa-program-to-bring-13000-Jewish-youth-to-Israel-in-coming-year-470064

Masa program to bring 13,000 Jewish youth to Israel in coming year
She noted that in addition, Masa provides “tools” to engage in Hasbara for Israel turning the participants into Israel’s informal ambassadors to the world