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βFord Motor Company is seeking a patent for technology that would allow it to tailor in-car advertising by listening to conversations among vehicle occupants, as well as by analyzing a carβs historical location and other data, according to a patent application published late last month.β
https://therecord.media/ford-patent-application-in-vehicle-listening-advertising
Ford seeks patent for tech that listens to driver conversations to serve ads
A Ford Motoer Company patent application filed in February and published last month proposes software that would monitor in-car conversations and other data to help serve up advertisements.therecord.media