Just read a phenomenal upshot that #Mastodon doesn't have enough celebrities, nor an addictive algorithm, so that's why it isn't "bigger"... It was phrased as a complaint, but I'm running with it all the way to the other goal post:

Mastodon (and the #fediverse in general) shows us what a post-egomaniac, post-mass-media world looks like.

Throw that the heck on the front of the cereal box for Mastodon, "NOW WITH LESS SOCIETAL SICKNESS! FORTIFIED WITH REAL HUMAN DISCUSSION!".

I'd buy a box! 🥣😀