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Should newspapers host their own fediverse instances?

#EvanPoll #Poll

  • Strong yes (53%, 547 votes)
  • Qualified yes (37%, 388 votes)
  • Qualified no (6%, 65 votes)
  • Strong no (2%, 25 votes)
1025 voters. Poll end: 1 year ago

Evan Prodromou reshared this.

I've been through 3 Media houses in Sweden, they won't, as it isn't in their interest in communicating with people oför subscribers in that way. Newspapers are megaphones, one-way, monologue, they want feedback that fits their political compass.

I want them to do that, have their own instances.. but most won't.
I'm a qualified yes. If an organisation wants to have people speaking on their behalf then it would make sense for them to manage the server from which they are speaking.

The question then is: do journalists speak on behalf of their newspapers?
I'm strong yes, but one person pointed out that they want to be able to post from an account their employer does not control, for various reasons. Maybe they keep separate personal and professional accounts, and when they change employers they can migrate to their new employer's instance to take their followers with them?
@jamesmarshall Strong point. I'm qualified yes.
The Washington Post story confirms it's easier/cheaper for them to verify than host. And, with the journalists that I value most, it's not about who they work for. (My favourite regional journalist moved jobs smoothly to the national/international FT last year. Her account was pretty certainly under her own control.)
So, great for news orgs to run instances, especially with a union agreement. Otherwise, just welcome verified journalists!
@Tony_Meredith @jamesmarshall
I like that point, the tying hosting to employment is somewhat concerning. Would prefer the verification option, as it gives journalists greater control over their own content.
@adammiller is the reporter responsible for the server costs of distribution? Labour costs of moderation? Or do they offload that responsibility onto the hapless instance operator who unknowingly let a NYT reporter onto their instance?
@adammiller what about workplace conditions? Isn't the publication responsible for maintaining a safe environment for their employees? If the reporter is on the clock, the company should be providing the tools they need.
@adammiller also, if the reporter is writing for a newspaper, it's not "their content".
True, at least from a contract/copyright perspective. But in a more equal partnership between publisher and journalist, there's a mutual benefit for the parties to work together in this sort of thing.
Looking at one of the major news and media markets being unable of providing healthcare for it's citizens, I'm less inclined to have things left to companies to provide.

Plus, there are a lot of reporters who will not be staff, but rather freelancers or other contracted workers.

So should things be that simple? Sure. But in reality, things need to balance out more to an equal partnership rather than purely everything provided by a "trustworthy" employer.
I think more it's a middle ground. I'd rather see large, journalist-focused organizations hosting things, or someone providing that sort of turnkey service for journalists to have a "self-hosted" instance.
@adammiller Ok. Costs are the strongest point IMO. Everyone needs to be aware of costs, who can/ought to pay (definitely not the 3rd party instance!) and find a mutual answer.
Some smaller instances with enough energy (maybe like journa.host) should be able to work it out.
I really don't want to lock good journos in walled gardens owned by employers. And I value that good journos can post about stuff in their lives* outside work - that helps us recognise their integrity and character.
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This would be a thought more up the alley of @jeffjarvis but it seems more like fediverse instances should have their own newspapers.
I vote yes but there are questions that need to be addressed regarding whether it serves just staff or open communities and standards on portability for journalists.
They should host their own or at least install simple-mastodon-verification on their website to verify all their contributors.
Newspapers hosting their own instances would give the orgs better moderation tools for protecting journalists, which would be a big plus.

When people talk about this though, they wildly overestimate the tech literacy of news orgs. Not to mention the willingness to put money into creating something they get mostly for free on big tech platforms, which are also where their audiences are.

Nobody joins a social network because of journalists. Journalists follow their audience.
if an organization has a website, it should have an instance. in the 90s, going around convincing everybody to pay you to create and run a website was a thing, right? maybe we need that again.
Qualified no. I feel like lots of small servers managed by non-technical orgs would lead to a lot of suboptimal experiences. If possible, I'm in favor of press associations or PBS picking up the job by creating exclusive instances for verified journalists.
Professional accounts for the paper and staff, yes.
I say yes, of course. Strongly! But journalists should not be obligated to use the newspaper instance; that's for sure.
If journalists post from personal accounts, are they "Press?" Certainly, they would be Press if using their employer's instance. Adding press protections to the speech of one's employees sounds like a good thing to do.
I am unfollowing you because the constant polls.
@evanrodgers @MykDowling

Maybe you should just unfollow me anyway.

We don't know each other, and you don't like what I post.

You should go connect with people you find interesting who make your life better. It's a big Fediverse.
I said qualified yes because it could be a serious moderation burden. I know some news sources have been forced to close comments on their websites because they could not handle the moderation burden and sheer nastiness of the Internet.

So long as they can swing the moderation resources (or if the Fediverse gets better at distributing the burden), I think they should, but smaller papers may struggle initially, insofar as there are any small papers left.
QY: Yeah, for the same reasons as them printing their own papers, hosting their own websites, etc. With the qualification that journalists should also get their own instances independently of outlets. Reasonable to have those hosted by unions, e.g. the NUJ, and / or maybe one global one hosted by the IFJ?
@miblo I hadn't heard that idea before! Good one.
Oh, cheers! I guess I've had this one on the brain lately as I've also been fancying an instance for actors (and crew) hosted by Equity. I mean, besides George Takei and Jeri Ryan, where are all our actors?! 🎭
yes, only if they allow their departing journalists to move their accounts.

Otherwise, fediblock their asses.
I've been trying to organize a session for #Fediforum where journalists, or their strategists, can discuss the pros and cons and challenges and opportunities for this. Not sure it will come together, but an unconference would be a great forum for this kind of discussion, and it needs to be had. Too many news orgs are sitting on the fence, unsure what to do.

Evan Prodromou reshared this.

@J12t good idea!

I'm really looking forward to the event.
Looking forward to having you at #Fediforum! Can I talk you into running at least one session? I for one would really love to hear the *technical* history of these protocols like #ostatus and #activitystreams and #activitypub etc, and why some things were abandoned, changed, and in hindsight, whether you think they ended up in the right place. You know this better than anybody I think!
I'm a qualified yes. It comes down to the size of the paper. My local paper has two full-time journalists and the occasional intern or two. They struggle to keep their plugin-laden WordPress website (that looks like it's from 2010) online. They don't need the distraction of managing an instance.

But certainly most papers of any size should be able to manage it.
@SamUpstate I wonder how well the ActivityPub plugin for WordPress would work here.
possibly? They don't even manage to get all their articles online though. I honestly have no idea how they stay solvent.
Let me go further. Every organization should host their own Fediverse instance.
@atomicpoet
Let me go further further:
Every #FAMILY should have their own #Fediverse instance.
@TryshHQ @atomicpoet it basically belongs beside email. Your email address should be your fediverse handle.

I mean ActivityPub is basically a subset of SMTP and IMAP built on HTTP and JSON already, so…
@atomicpoet I don’t disagree, but folks are getting criticized for using Amazon, Google, Cloudflare for hosting. It is beyond most organizations’ abilities to match their availability and performance for the cost.
Combining an imperative to provide fediverse service and self-host is a incredible distraction from the mission of any non-profit that isn’t massive.
@josephholsten @atomicpoet yeah, commercial organizations are going to host on commercial cloud services, full stop.
they could use activitypub for article comments sections
@tobyink yes. We have an Article type for long-form text, too.
I wouldn't mind them being on instances that cater to this type of usage but I feel it's Weird to have them on instances that are intended for private usage
Yes - if they can and will devote the necessary resources, both technical and community.
@BlackAzizAnansi want to block an entire instance, if I need to.
@BlackAzizAnansi So should the US government before Musk bans them.
I voted strong yes because I don’t like the idea of Daily Kos or Info Wars so-called “journalists” being on the same generic “all the journalists” server as real journalists, using it for “but I’m a journalist” cover.
The interesting thing would be ask this same question at a journalism conference. Then one could compare the results.
That's important to their longterm survival -- IMHO.

#News #Journalism #Fediverse
I like the way @TexasObserver does it. They run their own server and use the main account to boost stories and posts of their journalists who may or may not be on their server.
So, I am pleased to see that 10 to 1, people want newspapers to set up their own instances.

I am a strong yes. I agree with @atomicpoet ; I think most companies should have fediverse instances.

There is a point a lot of people made. If the newspaper has user accounts for journalists, they should be able to transfer their social graph (followers, following) to another account when they leave the paper.

That seems like a good practice for any staff account.
@atomicpoet Yes, that point was why I was reluctant to vote strong yes. Papers are going to have an incentive to use control over social media accounts as a way of increasing their power over employees.
@ntnsndr @atomicpoet my employer owns and manages our email server.

When I leave, they'll have all my email messages, and any new messages to my address will either bounce or get forwarded to someone inside the company.

For relationships that I don't want to work that way, I use my personal email address.

I think most work email works this way.
@atomicpoet Social media for journalists is different, though, because it includes their social graph, which is not necessarily transferable. And the general norm in many cases now is that journalists are expected to bring their social graphs with them when employed and take them when they leave.
@ntnsndr @atomicpoet it's a good thing that's technically feasible with Mastodon, right?
@atomicpoet agree this is our official policy (re: allowing migration for any reason incl. departure)
@TexasObserver @atomicpoet so, have you talked to other publications about do's and don'ts for the fediverse?
@atomicpoet one or two! we're very open to doing so, but not that many have reached out to us yet,
I am going to reach out to publications, especially Canadian ones, to see how I can help them get on the fediverse.

Also, thanks to @ben for making me think about this topic! We disagree on our conclusions but I appreciate the prompt.
https://mastodon.adida.net/@ben/109978387991698145


Newspapers hosting their own Mastodon instances is the wrong model.

This here by WaPo, newspapers verifying their journalists wherever they toot, is the right model.

https://washpost.engineering/heres-how-the-washington-post-verified-its-journalists-on-mastodon-7b5dbc96985c


@ben I can appreciate where journalists having their own personal brand could be the way to go, and maybe someday when hosting your own fediverse node involves pulling a lever and entering some text in a few fields that will be practical, but today I have to wonder whether or not most journalists would thank us for saddling them with this task 😀
curious to see what you recommend!

(As a technologist I feel Mastodon and it’s clones (Hometown, Glitch-soc) are too heavyweight and would feel awkward recommending those to a bunch of organizations, but don’t know enough about Akkoma, Misskey, GoToSocial to recommend those either, so would be most excited to learn from you.)
@22 I can't imagine recommending anything but Mastodon. It's the default platform.
@22
got it, makes sense! I do see the value of going with the project with the most resources and most online support. I gently wondered if maybe the governance or compatibility issues with Mastodon might have made you think about something else but I’m glad to see that it’s the obvious choice. Thank you 🙇!
Consider who owns newspapers, and also consider broken promises made by Murdoch and Bezos: several people in the conversation remarked that details of who owns and uses the "Journalist" instance need to be worked out. Oh yes negotiation will be needed. Corporate ownership will not be acceptable for real journalists, like Wiiliam Arkin, or Brian Krebs. @briankrebs
@indyradio I can't speak to negotiations between journalists, unions, and publications.

I do think that those negotiations have to happen regardless of whether journalists toot from personal accounts or company accounts.

And I don't think the solution to the problem is not having newspaper instances at all.
This may be more pedantic than most of your responders, but the question was "should" they, to which my answer was "no, I don't believe it's a moral obligation."

I would LIKE them to. And I think it would BETTER for MOST if they did. But I stopped short of declaring it an ethical mandate.

The more I re-read the above, the more I think it's probably a fine semantic line few people draw, but I stand by it... for now.
interestingly, in that particular context, the fact that content does not migrate with the account makes a lot of sense: content created while working for Newspaper A often is "owned" by that newspaper's publisher, not the journalist. 🤔

@atomicpoet
@rysiek @atomicpoet

Yeah, that's a case where it's *good* to keep the post on the old host.

If the reporter is tooting from the reporter's name then we should let them move out with an account-forward I guess.

But if I were a publisher my staff accounts would be more like politics_editor@publication and newsdesk@publication.

Reporters should probably have their named accounts outside the institution really, independently. Only their *job* account should be with the publication, and that should be under the name of the job and expected to be taken over by the next person in that job.
@atomicpoet My qualified yes was that they should first set up profile pages with outbound rel=me links for all their writers, including freelances (they usually have author pages that list their articles already). That way the authors can show their affiliation without having to use the company instance exclusively.
That's a much easier first step than running a fedi instance that is likely to gather a lot of subscribers.
@KevinMarks @atomicpoet I agree that it's a good first step, but eventually they need a real corporate presence.
@atomicpoet They need both, I can see that. Arguably they need separate news and editorial instances. But they also need to tread carefully as they could both receive and cause thundering herd problems, as well as potentially causing pile-ons.
@atomicpoet I said yes, but don't think the writers they hire should have accounts there.

So I definitely want e.g. The Times to have an instance with different accounts for all their different papers, periodicals, sections, blogs, podcasts, categories, etc.

But, e.g. Jane Blogs who writes for The Sunday Times... It doesn't make sense to me that she'd tie her fediverse activity to her employer.
@atomicpoet

I guess they could even keep the old user "alive" but locked, for legacy posts?
@atomicpoet Your finding is exactly my message in the book I published (in Norwegiean) some 13 years ago. It is a pitty, shame etc. that newspapers went for opening shop in Facebook rather than bankroll this thing themselves. https://www.scamclip.com/youblee/
@atomicpoet

On a related note:

In Germany, the government's independent agency for data protection and Internet security (BfDI) set up Mastodon instance and invited government agencies and departments to join. A lot have now joined and are actively using Mastodon

The interesting thing is that it is voluntary and not by government decree
yes. they must.
it's fine as a first step, but eventually they need to step up and take responsibility for the server costs of distribution and labour costs of moderation. Offloading those to volunteer instance owners, or the journalists themselves, is irresponsible.
This entry was edited (1 year ago)
After reading replies, I’ve decided that any place which provides email to its employees likely should have a fediverse network for its employees.

Which, having used yammer, makes me scared of my own conclusions.

Evan Prodromou reshared this.

I think it suffices to require (*) newspapers to verify their journalists (publish the <a ref="me >... links). Journalists then just set up shop wherever they want to (seeings as there will probably be firms out there that are better at running mastodon instances than newspapers are).

(*) basically this needs to be part of the standard contract if it isn't already, i.e., that your employer is obligated to authenticate you if your job includes having some kind of social media presence
It depends on their goals, so no poll answer works for me.

If the goal is to verify their journalists, strong yes.

If it's a "what the cool kids are doing" move, then strong no.