If you've only seen the bigots' backlash to Bud Light's rainbow can branding like me, you may not be aware about the larger competition for the #diversity market between beer brands in the United States. Bud Light actually dropped the ball and Modelo is picking it up nicely. #LGBTQ
America's new best selling beer is also an LGBTQ champion
Modelo Especial overtook Bud Light to become the nation's most popular beerAnnalisa Merelli (Quartz)
Hypolite Petovan
•Who's stupid now? 😉
More seriously, the joint ownership of both these brands isn't relevant to me. It still sends a message to other brands that may be ran independently even under the same ownership. I'm pretty sure Bud Light executives must be eating their hats even though Anheuser-Busch inBev executives may see this unfolding trend as a zero-sum game.
Cassandra Briar
•Hypolite Petovan likes this.