We had a great first week with lots of sarcasm and humor, and some absolutely amazing ideas from those who participated. Together, we learned a lot, and made some friends along the way.

On November 20th @ 5pm GMT, we will be purging most of our impersonator accounts, save for a few very brilliant ones worth keeping around (namely, @CocaCola and @goldenflake and one or two others ). Moving forward, Brands Town will be 99% fictional brands to better embrace the ARG elements we hope to develop. Don’t worry - the made-up brands will still stick around.

A few things we’re thinking about cooking up:

• Lore wiki
• Neocities pages
• Audio / Video stuff
• Brand Teams - multiple people running accounts
• Disasters and Lore Villains
• Brand Swaps - tired of doing a brand? Want to do a different one? Swap out.

In the course of a week, this project evolved from an anticapitalist culture-jamming initiative into something weirder and funnier and more creative. It’s satire. It’s performance art. It’s a game! But it’s also a community doing some insane creative work, while giving the corporate tech world a huge middle finger.

Join us! Keep the #fediverse weird!